Company overview

We take the NEWTON PARK SUPERSPAR's Till Receipt and turn it into a paper billboard by printing your company's advert on the reverse side of the Receipt, which thousands of people see every day. 85% of a company's traffic comes from a 5 to 10 km radius of their front door. This gives you, the Advertiser the opportunity to "piggy-back" on a major grocery stores advertising campaign.

Product Overview

Till roll voucher advertising offers you a great opportunity to place your company's message onto the reverse side of till receipts, and promote your business to local potential customers via the NEWTON PARK SUPERSPAR in Port Elizabeth. Used by small local businesses right through to national companies and franchise chains, this direct marketing channel can transform your discount or incentive into a powerful marketing message and your business can benefit from a major local retailers' customers. What a great communication channel for your brand!

Why It Works

Everybody buys groceries. Weekly shopping means influencing households up to 52 times a year!

Studies also indicate that grocery shoppers are most receptive to advertising at point of purchase, which is precisely when SLIP TECH MARKETING puts your voucher into your targeted customer's hand! And unlike junk mail, customers are likely to use your receipt voucher because they check and keep their store receipts. The fact that customers receive these vouchers in a setting as familiar and as comfortable as their local SPAR dramatically increases the respect and the value that the customer attaches to a receipt voucher.

Studies show that current economic difficulties have increased voucher use at all socioeconomic levels

Receipt advertising also targets women, who do most supermarket shopping. It is prudent to target women because, as proven women make most household buying decisions and most often redeem vouchers and promotions.

Receipt advertising is a consistent, measurable marketing strategy that effectively reaches hundreds of thousands of potential customers.